Veld
A flexible visual system for a design festival that changes theme every year but stays instantly recognizable.
About project
Create a flexible visual system for a three-day design festival in Antwerp that evolves annually while maintaining long-term brand recognition.
Client
Veld Festival
Services
Visual System
Year
2024
Industry
Interior Design
Previous editions used completely different branding each year, which killed long-term recognition. Attendees didn't connect one year's experience to the next.
A permanent structural system — fixed grid, fixed typeface, fixed logo placement — with one variable element that changes annually: a generative pattern driven by the year's theme. The 2024 edition used sound-wave data from keynote speakers to generate patterns across all touchpoints.
