Topo
A redesigned web experience for an outdoor mapping platform — simpler for casual users, faster for power users.
About project
Redesign the core web experience for a mapping tool used by hikers and trail runners across Northern Europe.
Client
Topo - Outdoor Mapping Platform
Services
UI/UX Design
Year
2025
Industry
Legal Tech
The existing interface was overloaded with features, making it intimidating for casual users while frustrating power users with buried controls. Retention was dropping.
A stripped-back interface that defaults to simplicity — map first, controls hidden until needed. A progressive disclosure system reveals features based on user behavior, backed by a modular design system for consistent updates.
