Klaar
Brand and digital presence for a legal tech startup that needed to feel trustworthy without being intimidating.
About project
Build a complete brand and digital presence for a legal tech startup making contract management accessible to freelancers and small businesses.
Client
Klaar
Services
UI/UX Design
Year
2025
Industry
Architecture
Legal tech feels either cold and corporate or tries too hard to be friendly. The client needed to feel trustworthy without being intimidating, modern without being unserious.
A wordmark based on a sharp, high-contrast serif paired with a clean UI built on a strict 8px grid. The interface relies on typography hierarchy and spacing rather than decoration. A single accent color — deep blue — is used sparingly for actions only.
