Groundline
A visual identity for an architecture studio built on precision, materiality, and quiet confidence.
About project
Create a visual identity for a new Amsterdam-based architecture studio that reflects the discipline and permanence of the work they build.
Client
Groundline Architecture Studio
Services
Brand Identity
Year
2024
Industry
Technology
The founders had strong opinions but no visual language. Previous attempts with other designers resulted in overly trendy marks that felt disposable after six months.
A logotype built on a custom-modified grotesque typeface with geometric proportions echoing architectural grids. The identity uses a restrained palette of black, white, and concrete grey, with a flexible layout grid that adapts across print and digital.
